To support the launch of the all-new 2018 Chevrolet Traverse, my partner and I twisted the brand's "Real People. Not Actors." campaign to help parents surprise their children in the pick-up lane.
94% of female leaders played sports as a girl.
That's why Chevrolet partnered with the Women’s Sports Foundation to create GoalKeepers - a global project dedicated to getting girls ahead of the game, on and off the field.
Our team of GoalKeepers spent a week with the Manchester United players, learning from and being empowered by the best players in football.
Chevrolet created a year long mentorship program for our 11 talented GoalKeepers across the globe. Each program was tailored to the young girls' individual goals, from architecture to technology engineering.